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The company said that it plans to have closed 34 percent of its namesake Gap stores between 2007 and the end of 2013, not including Gap Outlet locations.
After the reduction, it will have 700 Gap stores left by the end of 2013, down from 1056 in 2007.'Over the next 26 months, we’ll look store by store at our specialty fleet and determine which stores meet the standards we’ve set for our brand,' said Art Peck, president of Gap North America, who took over the helm of the brand in February.
'In North America, we’re taking a number of steps to improve sales in the near-term, and I’m confident that with a strong management team in place, we’re well positioned for sustained growth across the business.'The company, based in San Francisco, has been trying to shore up its business, including shaking up senior management by bringing in a new brand president, chief marketing officer, Gap design director and ad agency.Eva Marie later said that "I wouldn't have run into that problem if I just believed in myself from the start.Now that I'm older, I know it's so much better to have tried and maybe you fail, then to have never tried at all." Eva Marie, along with the cast of Total Divas appeared on Miz TV on the July 22 episode of Raw, where she slapped Jerry Lawler, claiming to make a name for herself and establishing herself as a heel in the process.She faced Divas Champion AJ Lee in non-title bouts on the August 11 episode of Raw and August 15 episode of Smack Down.She emerged victorious via pinfall and countout, respectively, following distractions by Paige.
'This is a continuation of our work since 2007.'The company also said it plans to keep the same number of Old Navy stores in North America, but is cutting down the size of each store.